Praveenraj, D.D.W. et al. 2026. Optimizing Marketing Campaigns Using A Hybrid Model Of XGBOOST And Hyperparameter Tuning. International Journal of Artificial Intelligence and Machine Learning. 6, 3s (May 2026), 310–321. DOI:https://doi.org/10.51483/IJAIML.6.2s.2026.310-321.