Pathak, Y., Kumar, B., Khan, S. A., & Makhijani, J. (2026). Explainable Machine Learning for Modeling Online Impulse-Buying Tendency: A Generational Comparison of Gen Z and Millennials. International Journal of Artificial Intelligence and Machine Learning, 6(10s), 1441–1452. https://doi.org/10.51483/IJAIML.6.10s.2026.1441-1452