PRAVEENRAJ, Dr.D. David Winster; AHILA, Dr.R.; SINGH, Divya; ROSHINI, B.; VENKATESH, Chelamalasetty; SINDHUJA, D. Optimizing Marketing Campaigns Using A Hybrid Model Of XGBOOST And Hyperparameter Tuning. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 3s, p. 310–321, 2026. DOI: 10.51483/IJAIML.6.2s.2026.310-321. Disponível em: https://mail.svedbergopen.com/index.php/ijaiml/article/view/351. Acesso em: 29 jul. 2026.