PAWAR, Dr.Priyanka; J.PILLAI, Dr. Thirumagal.; AHLUWALIA, Dr. Gaganpreet Kaur; KALSHETTI, Dr. Prashant; SHUKLA, Dr Madhura; BEHARAY, Dr. Ambar; CHAVAN, Dr. Sachin. Artificial Intelligence And The Rise Of Social Commerce: Understanding Consumer Behavior In The Digital Age. International Journal of Artificial Intelligence and Machine Learning, [S. l.], v. 6, n. 6s, p. 985–994, 2026. DOI: 10.51483/IJAIML.6.6s.2026.985-994. Disponível em: https://mail.svedbergopen.com/index.php/ijaiml/article/view/779. Acesso em: 25 sep. 2026.