Pathak, Yashawant, Bhupendra Kumar, Suhel Ahmed Khan, and Jagdish Makhijani. 2026. “Explainable Machine Learning for Modeling Online Impulse-Buying Tendency: A Generational Comparison of Gen Z and Millennials”. International Journal of Artificial Intelligence and Machine Learning 6 (10s):1441-52. https://doi.org/10.51483/IJAIML.6.10s.2026.1441-1452.