S, Ms. Aiswarya, and Dr. P. Shanthini. “Circular Fashion Marketing and Consumer Participation in Resale, Repair and Recycling: The Mediating Role of Perceived Consumer Effectiveness”. International Journal of Artificial Intelligence and Machine Learning, vol. 6, no. 10s, Sept. 2026, pp. 259-71, doi:10.51483/IJAIML.6.10s.2026.259-271.